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BulkSMS
Kiswahili

Get your own sender name

Show your business name instead of a number when your customers read your SMS.

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A sender ID is the name your customers see at the top of your SMS, for example your shop or school name, instead of a phone number. People trust messages from a name they know.

The rules

  • 3 to 11 characters: letters, numbers and spaces. The counter under the box shows how many you have used.
  • Use your real business or brand name.
  • We register the name with every mobile network. This takes 3 to 7 working days (Saturday and Sunday are not counted), so ask early.

Request your sender ID

  1. Open Sender IDs in the menu and press Request custom.
  2. Type the Sender ID name. Leave the country as TZ for Tanzania.
  3. Under Use case, pick the kind of messages you will send, for example reminders or notices. If none fits, choose Other and describe it in a few words.
  4. Add a sample message if you like. It shows us what your customers will receive.
  5. Press Submit request. The status shows as pending while we check and register it, then approved.
In a hurry for a common name? Press Browse catalog to see pre-approved sender names. Pick one, add your use case and submit. The same review applies.

What customers see while you wait

Your account is…Your messages go out as…
On free trial, before your first top-upBULK SMS TZ, with our fixed trial sample text.
Topped up, sender ID not approved yetBULK SMS TZ, with your own words.
Sender ID approvedYour name, with your own words. From then on, your messages go out under your name.

If something goes wrong

ProblemWhat to do
The form will not accept my nameUse 3 to 11 letters, numbers or spaces. Count the spaces too.
My sender ID was rejectedOpen the request and read the reason. Request again with a name that matches your business.
I changed my mind about a pending requestCancel it on the Sender IDs page and request a new name.
The Send page says “No approved sender IDs”Your name is still pending, or you have not requested one yet. Meanwhile you can send under BULK SMS TZ.

Open Sender IDs

Need a hand?

Our team answers on working days, Monday to Saturday, 8:00 to 18:00 (East Africa Time).

Screens may look a little different on your phone or after we improve them. The steps stay the same.