A sender ID is the name your customers see at the top of your SMS, for example your shop or school name, instead of a phone number. People trust messages from a name they know.
The rules
- 3 to 11 characters: letters, numbers and spaces. The counter under the box shows how many you have used.
- Use your real business or brand name.
- We register the name with every mobile network. This takes 3 to 7 working days (Saturday and Sunday are not counted), so ask early.
Request your sender ID
- Open Sender IDs in the menu and press Request custom.
- Type the Sender ID name. Leave the country as TZ for Tanzania.
- Under Use case, pick the kind of messages you will send, for example reminders or notices. If none fits, choose Other and describe it in a few words.
- Add a sample message if you like. It shows us what your customers will receive.
- Press Submit request. The status shows as pending while we check and register it, then approved.
In a hurry for a common name? Press Browse catalog to see pre-approved sender names. Pick one, add your use case and submit. The same review applies.
What customers see while you wait
| Your account is… | Your messages go out as… |
|---|---|
| On free trial, before your first top-up | BULK SMS TZ, with our fixed trial sample text. |
| Topped up, sender ID not approved yet | BULK SMS TZ, with your own words. |
| Sender ID approved | Your name, with your own words. From then on, your messages go out under your name. |
If something goes wrong
| Problem | What to do |
|---|---|
| The form will not accept my name | Use 3 to 11 letters, numbers or spaces. Count the spaces too. |
| My sender ID was rejected | Open the request and read the reason. Request again with a name that matches your business. |
| I changed my mind about a pending request | Cancel it on the Sender IDs page and request a new name. |
| The Send page says “No approved sender IDs” | Your name is still pending, or you have not requested one yet. Meanwhile you can send under BULK SMS TZ. |
Related guides
Need a hand?
Our team answers on working days, Monday to Saturday, 8:00 to 18:00 (East Africa Time).
Screens may look a little different on your phone or after we improve them. The steps stay the same.